This article will give you reasons to start blogging and you will also learn how to monetize your platforms the right way.
In the year 2014, I was a fresh law graduate in Singapore I wake up to a call from the firm office at midnight that I need to travel to Vienna for an important meeting, the senior counsel can’t make it so they have to send me. A few hours later and I am ready to go, a cup of coffee in hand. Most law firms’ night end like this – we have only a few hours to finalize documents for corporate contracts. As a junior attorney at that time, I have the luxury of taking a nap at midnight until I am needed, and I am needed about every meeting at midnight (to catch up the Austria office hours’ time). I take my two hours gratefully.
When I reached Changi airport, I went to a bookstore and found books called, “Blogging For Personal Branding” by Susana Gonzalez Ruiz and “How To Blog For Profit” A Beginner’s Step-by-Step Guide by Manuel Rise. The books are particularly aimed at bloggers and beginners to create a blog to highlight their professional profile, to use the platform to monetize it, and for anyone who is interested to work online.
It was convincing to me so I grabbed it and ran to gate C4.
While reading the books in flight, I realized I was doing it all wrong in BlogSpot in 2009 and WordPress.com in 2012 that no wonder it was only my siblings and aunties who read my articles. I have thought that as soon as I will have free time, I will change the concept of my blog. I had an aha moment in flight.
I landed in Vienna, checked-in, showered, nap for 30-minutes, and continued reading the books. I make it to the office at 1:00 pm and pound out a draft, which the Viennese counsel gratefully accepts and begins editing. The contract draft will be published in his name, but I don’t mind – I’m just thankful I have a job at that time, I was able to have a business class flight via Air France and I can go back to the hotel to read my books. Besides, I have something else on my mind. As I left the office building and waiting for the car back to my hotel, I can’t help but think about the chapters I read and how I am convinced that I can hustle online through blogging.
When I got back in my hotel room, I message my family that I landed safely and I am alright, then I went back to reading and highlighting every paragraph that is helpful for blogging. I notice myself becoming intrigued by this overlap between the reasons for and against the thoughts of becoming a pro blogger, on the one hand. As I read the last chapter, I find myself unable to sleep. I’m still thinking about what could happen if I change my career to start up. I wonder how my family will accept my career decision, so I get back up, brew another cup of coffee, and head to my laptop. I fire up Google and start browsing how to build a brand for a blog, how I can monetize it someday, and how I can work full-time online. I’m already fascinated and that’s how the journey of Startup Nomad begins.
On the way to the airport in my comfortable sweater and pink Chanel lipstick.
Getting ready for a long-hours flight.
I had breakfast alone and I can’t wait to finish my meals to read again in the hotel room.
As a lawyer, I highlight every paragraph that is important and helpful. I bookmarked chapters that relevant to what I intended to use the knowledge for. Finally, I write an argument on how the author’s advice will be beneficial to me and if it is arguably true.
For Beginners: Basic Tech A.K.A. Using Social Media Platforms
How you can hustle using social media depends on your preferred platform to use. So, I will explain the value and benefits of each category.
Facebook & Instagram
If you have talent, skills, passion, and interest to become a video creator you may want to consider using Facebook and Instagram. Simply sign-up for a creator page, plan your content, build a small but engaging network, and apply as a video creator. The Facebook admin will review your page for 2-3 business days and will advise if you are qualified.
In-stream ads help eligible video creators earn money including short video or image ads in qualifying videos. As a creator, you will get a share of the revenue from the video ads shown to your viewers. It is important to know that your page must have at least 10,000 organic fans.
Note: You won’t be qualified to be a video creator if your content has copyright issues of someone else work. Hence, reposting other videos won’t work.
Tips for uploading a video:
- Don’t use regular uploading posts on your wall. Use the publishing tools where you can add more information about your videos such as title, content, hashtags, and thumbnail. This way it can help you reach your target audience using the tags.
- Schedule post on target hours where your audience is available to watch videos. For example, post it during office/school break time, after office/school hours, evenings and weekends. This way you will have more chance to have views.
It doesn’t really matter if your platform has visible likes, the most important in videos on Facebook and Instagram are the actual viewers that are recorded in analytics. Many people don’t support a fan page because they may not want you to see them like what you post but you can still monetize their views and that’s good enough. 🙂
You probably watch tons of videos from your friends and wondering why these people making silly videos and for what?
Relax, your Tiktoker friends are not just bored but they are making videos to monetize it in different ways;
- Some people are growing accounts on TikTok and then sell them to buyers who have the intent to use it for brand marketing.
- Some people are using TikTok as an effective platform to sell products on live video.
- Top TikTokers can earn $50K-150K for a successful brand partnership. Hence, they are careful in making content, theme, brand image and they are consistent in posting.
However, TikTok is not like Facebook and Instagram that offer creators monetization of their videos yet. TikTok creators can secure sponsorship and brand deals depend on the number of their video views and followers. So, if you want to make money using TikTok, make sure you plan your theme, content, and your account is set to public mode.
Back in 2009-2011 to blog on WordPress and Blogspot was cool stuff. Today, to blog is an alternative platform to engage with followers. However, if you are passionate about photography and writing stories more than 50 words in a caption, consider starting a blog.
You can earn money in different ways:
- Affiliate marketing: When you have good content, a growing audience, and consistent in blogging, approach marketing companies that offer affiliation to bloggers. You can earn a commission for promoting products.
- Offer advertisement banner on your page: For example, I offer $50/month for ads banner appear on my side panel to brands. This may not be a lot but suppose you sell 3x banners for $50/month that’s $150. $150 can be used for your online shopping expenses without overusing your credit card.
- Collaborate with brands: To write genuine reviews or promote their products or services in exchange for advertising fees. Find an influencer marketing platform that offers brand collaboration to both influencers and niche bloggers
How much you offer them depends on the value in exchange. For example, when I promote a brand my starting value is at $1,500. When I promote events of startup organizations on my blog, I could secure a cheque of $3,500 at minimum work for 4 days of events. I cover the behind the scenes in startup events, I share the articles on my network and after all work, I present data to the startup organization’s marketing head as proof of the collaboration.
Before you start a blog, find your inspiration, and decide how you will brand yourself. The platforms that inspired me to be a blogger are The Blonde Salad (earning $8M a year), TechCrunch (earning $2.5M per month), Mashable ($2M per month), and Moz ($4.2M per month). They all started as fashion and tech bloggers until their audience grow and started collaborating with companies for a press release.
There are so many YouTubers nowadays but only a few that can make it. If you believe in yourself, unbothered from haters, creative, and consistent you will definitely make it. How do YouTubers make money then? Suppose you have content, on average a YouTube channel can receive $18 per 1,000 ad views, which equates to $3-5 per 1,000 video views.
Tips for YouTube: learn basic video editing so that your video will be presentable to your audience. This is where I failed in my channel because I don’t have a video editor.
During the flight back to Singapore, I continued reading the last chapter of the other book. I find each chapter is useful and in detail to help beginners.
For Tech Enthusiasts (Who Understand Deep Tech).
For tech entrepreneurs who want to leverage their skills and platforms:
- Offering Services: If you have skills and interested to work for someone else online, consider selling your services on online marketplaces such as UpWork, Etsy, Bonanza, Shopify, and Fiverr. How you set your price depends on what you offer.
- FX Trading: If you are financially literate and have extensive trading knowledge and experience, consider investing in FX trading. It involves the simultaneous buying and selling of the world’s currencies on this market. You can also buy shares of companies. How you strategize your purchase depends on your understanding of the economy and market trends. Hence, it is really important you understand trading and consult an expert.
My strategy in trading is quite simple – I don’t play that as if I understand it all. I ask pro traders that I know to give me insightful tips on how they start, what platforms that really work, I asked for their bad experience, and what works and doesn’t. If you play smart but don’t really understand how it works, you are burning your cash for no good.
- Sell Your Platform: If you build a professional website that has good traction, consider selling your website to brokers in FE International, Empire Flippers, or Flippa. The starting price to sell a website with an organic audience is $10,000 and above. Others sell their YouTube channel, Mobile apps, and Blog for USD 650,000. The value will be based on a number of factors – branding, audience, target markets, and business model.
My partner J and I created a trading platform and now we are offering it in the market for six figures (he can thank me later for a good steak). The point here, if you are a tech enthusiast, passionate, and you have the patience to build your content and grow your audience, you can leverage your platform in 12-24 months later depending on the analytic data and value proposition of your business. Personally, I have thought that after we sell the trading platform, I will create another one that has a scalable business model and attractive to buyers.
Tips: Before you sell your platform, make sure to do the following;
- Invest your money to build a professional website. Don’t be cheap.
- Choose the right social media platforms. For a professional website, choose Linkedln, Facebook, YouTube, and yes, Twitter. Twitter has good buyers as investors like to write a long caption and dislike taking selfies. Most of them don’t use Instagram or TikTok for branding. Many investors use Linkedln, Twitter, and podcast.
- Use platforms of Hootsuite or Later to schedule posts for social media marketing.
- Focus on good branding, don’t interact with negative posts. Nobody will purchase a platform that has hate content. No matter how you are arguably right, but if you become a brand it is bad for the community.
- Never forget to install Google Analytics or a similar platform, to track your analytic data. You will need it when you pitch to potential buyers. Marketing lies, but numbers don’t. The higher the numbers, the higher the value you can sell your platform.
Thank you for reading.